Market research organisation, Roy Morgan, has announced its 2025 Most Trusted Brands in Australia awards. The awards rank brands, in different industries, according to trustworthiness.
In Agriculture, Nufarm has been awarded the most trusted brand in Chemical and Fertiliser. This is based on feedback from 1,000 growers across Australia. The Chemical and Fertiliser category has more than 20 brands, and Nufarm has finished in the top three for the past three years.
Customer feedback is a critical input to our strategy. This award confirms the strength of our Go To Market model, the relevance of our portfolio, and the depth of our customer relationships. We know that customers value our innovative solutions, including Terrad’or, DROPZONE and CRUCIAL, and recognise that they are from Nufarm.
Trust must be earned, over time. The fact that growers trust Nufarm more than any other Crop Protection supplier is something we are very proud of.
Channel Partners, Influencers and Growers tell us that consistently delivering our Customer Value Proposition sets us apart. This award is timely recognition for our team, and their close customer relationships.