New look. Same quality formulations. Still Australian Through &Through.
In response to overwhelming grower demand, we’re re-branding our Australian product range. This is a once-in-a-generation change that we believe will give Australia’s growers exactly what they want.
We’re making three main improvements:
- Introducing a new product label across our Australian product range
- Re-branding our commodity products as “Nufarm ‘Active Ingredient'”
- Making a raft of functional upgrades to all labels.
The top third of the new label clearly displays the name of the high value product, or the active ingredient. The bottom two-thirds shows:
- application; colour coded by segment
- formulation type
- Nufarm logo, Nufarm – Australian Through and Through, and web address
- QR code to the product’s safety data sheet and label on our website.
Want to let us know your thoughts?
As Australian Through & Through, we’ve made these changes to address the needs of Australian growers to make our products easier to identify and use. If you have feedback on these improvements, please use this form to let us know your thoughts: