Calgary, AB [October 1, 2019] – Nufarm is pleased to announce the promotion of Holly Nicoll to the role of Head of Marketing, Canada. This position became available with the move of Roger Rotariu over to Nuseed to assume the role of Marketing and Strategy Leader for North America. This change is effective on October 1, 2019, and she will continue to work out of the Nufarm office in Calgary, Alberta.


Holly joined Nufarm in October 2017 as a Marketing and Communications Manager, and quickly began to advance Nufarm’s marketing messages across Canada. She holds a Bachelor of Science in Agriculture from the University of Alberta. In her previous positions, she was the Director of Marketing at Hi-Pro Feeds, a North American animal nutrition company and Western Customer Marketing Manager for Syngenta Canada.


“In today’s ever-changing and competitive agricultural landscape, it’s critical that customer focus remains at the forefront for Nufarm. We are pleased that Holly continues to bring passion to her position every day, and successfully executes on data driven insights and customer solutions for the farm. We know that with her strong technical and marketing background, Holly will continue to help Nufarm grow and evolve the product portfolio with retailers and growers across Canada,” said Boyd Bergstrom, Country Lead, Canada.


Nicoll is looking forward to evolving marketing and sales campaigns for Nufarm.  “I’m excited about the opportunities over the next few years for the Canadian business. There is a healthy pipeline of new products for core crops and key geographies. We are looking forward to actively engaging with our channel partners and growers to understand their needs and how these new developments will fit into their businesses,” mentions Holly. “This along with a leading CRM system, digital capabilities, and consistent branding will help us effectively communicate tailored, professional messages to our customers when it matters.”


Holly’s contact details are as follows: