August 30 – Morrisville, NC – This year at Elevate ’23 in Dallas, TX, Nufarm will showcase “Make it Look EZ with Nufarm” focusing on two new and two coming soon solutions for lawn care and landscape companies as their partners for growth.

Tourney® EZ Fungicide – a new liquid formulation DMI to defeat botrytis, brown patch, conifer blight, powdery mildew and other tough diseases on turfgrass and ornamental trees and shrubs, singlehandedly saving lawn care operators time

Anuew ® EZ Plant Growth Regulator – a new, game-changing liquid PGR for residential and commercial turfgrass that improves turfgrass quality and appearance, while optimizing operational efficiency with less mowing and labor, and fewer clippings

Allstar Herbicide – An all-in-one herbicide that provides a knockout combination for grassy weeds, nutsedge and difficult to control of annual and perennial broadleaf weeds, sedges and crabgrass

PrimeTime Herbicide* – delivers outstanding fast-acting postemergence control of a wide variety of the toughest broadleaf weeds and goosegrass from early spring to late fall with the firepower of four active ingredients

“Lawn care companies have trusted Nufarm’s proven solutions to Control the Cost of Callbacks with 4-Speed EX, Cool Power, Escalade 2 and Horsepower herbicides and Arena and Aloft LC insecticides for over a decade,” said Nufarm Lawn Care Segment Lead Jamie Heydinger.  “We are excited to provide customers a pipeline of new solutions starting with Tourney EZ Fungicide and new, specialized solutions over the next few years.” 

This year at the Elevate Expo, Nufarm invites attendees to Make it Look EZ, and to stop by booth 401 Monday and Tuesday to spin the Nufarm herbicide wheel to win a prize, learn more about Nufarm’s current and coming soon solutions and enter to win a pair of premium Oakley Flak 2.0 Polarized sunglasses. September 11, visitors can also pick up a refreshment at the booth.

For details on Tourney EZ, Anuew EZ, Allstar and PrimeTime, or to connect with your local Nufarm ornamental regional manager, visit


*Pending EPA Registration.


About Nufarm
Established more than 100 years ago, Nufarm is recognized as one of the leading manufacturers and suppliers of plant protection in the world. As a top supplier to the US turf and ornamental market, Nufarm strives to offer a solution for every challenge from innovations such as Anuew™ to go-to products such as SureGuard®, Celero®, Escalade® 2, Arena®, Pinpoint®, Traction™, Millennium Ultra™ 2, Cool Power®, Horsepower®, 4-Speed® EX, Safari®, TriStar®, Engulf™ GHN Greenhouse and Ornamental Miticide, and the 3336® brand family. As the manufacturing landscape changes, Nufarm is expanding to bring innovation and choice to distributors, retailers and the professionals they serve. For more information and a complete list of Nufarm products, visit

Nufarm Americas Inc. is a subsidiary of Nufarm Limited, a manufacturer, supplier and marketer of crop protection products based in Australia. Nufarm is recognized as one of the leading agricultural and turf chemical manufacturers in the world. Nufarm Americas, Inc. formulates products that serve the agricultural, professional turf, vegetation management and forestry markets in the United States.



Reuel Heyden
US Marketing Communications Manager – Turf & Ornamental
Phone: 919.748.9579
Email: [email protected]