Morrisville, NC (October 11, 2023): Anuew® EZ Plant Growth Regulator – a novel liquid formulation by Nufarm Americas Inc. – is now registered for use in 46 states, including Florida and New York. Anuew EZ is a flexible solution for golf course superintendents that offers easier application than granules with the additional benefits of labor savings and enhanced turf quality.
“At Nufarm, we’re committed to helping superintendents by providing them with technology and products that have the potential to transform the way they care for their turf,” said Blaine Pinkerton, vice president, turf and ornamental sales for Nufarm. “We knew that Anuew EZ would be a game-changing PGR, and it’s extremely gratifying to know that superintendents across the country will now be able to experience its advantages firsthand. Decades of research and development, field testing and collaboration have made this all possible, and we look forward to seeing the positive impact that Anuew EZ will have on courses nationwide.”
Nufarm’s Anuew EZ liquid formulation is a late-stage GA inhibitor that delivers long-lasting growth regulation on cool-season turf and faster regulation on warm-season turf. As a result, superintendents and their crews spend less time mowing and generate fewer clippings. Anuew EZ’s technology also shifts carbohydrates to plant roots, improving turf density, color and appearance. Combined, all these benefits can help superintendents use fewer resources while still providing optimal conditions in an increasingly competitive golf course market.
Golf course superintendents are consistently asked to do more with less,” said Jeff Eldridge, Nufarm’s US golf segment lead. “Tight budgets, environmental pressures and a lack of available labor continue to make course maintenance very challenging. With Anuew EZ, Nufarm is providing superintendents with innovative, flexible, easy-to-apply technology that can help them overcome those challenges while still delivering high-quality turfgrass that contributes to a more attractive, playable golf course.
Anuew EZ is currently available through Nufarm’s Edge Rewards Program. Edge Rewards includes leading-edge product savings, new volume bonuses and solutions bundles across an extended program period to deliver more flexibility and value to turf and ornamental professionals. For details on the Nufarm Edge Rewards Program click here.
Anuew EZ is labeled for all major warm- and cool-season turf, including Common and Hybrid Bermudagrass, Zoysiagrass, St. Augustine, Paspalum, and Kikuyugrass as well as Bentgrass, Annual and Perennial Poa annua, Kentucky Bluegrass, Perennial, Ryegrass, and Tall and Fine Fescues.
For more information about Anuew EZ Plant Growth Regulator contact your local Nufarm representative by visiting nufarm.com/usturf.
Established more than 100 years ago, Nufarm is recognized as one of the leading manufacturers and suppliers of plant protection in the world. As a top supplier to the US turf and ornamental market, Nufarm strives to offer a solution for every challenge from innovations such as Anuew™ to go-to products such as SureGuard®, Celero®, Escalade® 2, Arena®, Pinpoint®, Traction™, Millennium Ultra™ 2, Cool Power®, Horsepower®, 4-Speed® EX, Safari®, TriStar®, Engulf™ GHN Greenhouse and Ornamental Miticide, and the 3336® brand family. As the manufacturing landscape changes, Nufarm is expanding to bring innovation and choice to distributors, retailers and the professionals they serve. For more information and a complete list of Nufarm products, visit nufarm.com/usturf.
Nufarm Americas Inc. is a subsidiary of Nufarm Limited, a manufacturer, supplier and marketer of crop protection products based in Australia. Nufarm is recognized as one of the leading agricultural and turf chemical manufacturers in the world. Nufarm Americas, Inc. formulates products that serve the agricultural, professional turf, vegetation management and forestry markets in the United States.
US Marketing Communications Manager – Turf & Ornamental
Email: [email protected]